Malaysian media giant Media Prima Bhd and are demandingAttack.Ransombitcoins before they can allow access to the company ’ s compromised computer systems . According to The Edge Markets , which initially broke the news , the hackers struck on November 8 consequently denying the company ’ s employees access to the email system . The hackers are now demandingAttack.Ransom1,000 bitcoins , translating to approximately US $ 6.3 million at current market prices , to reauthorize access . Media Prima did not , however , confirm the attackAttack.Ransomthough sources indicated that the publicly listed company would not be paying the ransomAttack.Ransom. Sources also told The Edge Markets that with access to the office email denied , the media giant had migrated to G Suite , a Google product hosted offsite . It was also not immediately clear whether the company which owns four TV stations , four radio stations and three national newspapers among other media assets had lodged a complaint with the police . Lucrative Business While extortionists have been targeting individuals in the recent past especially by threatening to reveal the porn-viewing habits of their victims , it has generally been more lucrative to target businesses . According to a report by cybersecurity firm Sophos , the SamSam ransomware , which has mostly targeted business enterprises and public bodies , has , for instance , generated its creators bitcoin worth more than US $ 6 million since it emerged three years ago . Some of the high-profile victims of ransomware attacksAttack.Ransomin the recent past have included the Port of San Diego . While the Californian port did not reveal the amount that the hackers demandedAttack.Ransom, it was serious enough that it got the U.S. Federal Bureau of Investigations , the U.S. Department of Homeland Security and the U.S. Coast Guard involved . “ As previously stated , the investigation has detected that ransomware was used in this attack . The Port can also now confirm that the ransom note requested paymentAttack.Ransomin Bitcoin , although the amount that was requestedAttack.Ransomis not being disclosed , ” a statement from the Port of San Diego read , as CCN reported at the time . Can ’ t Pay , Won ’ t Pay Another high-profile target of ransomware in the recent past was the Professional Golfers Association ( PGA ) of America . In this case , the hackers encrypted critical files denying access to them just as the golfing body was holding a PGA Championship event as well as preparing for the Ryder Cup .